Mood: Fickle ....due to the post-hangover & blah..blah.......blah
Another success case of viral campain where Australian beer company Carlton Dragught initially made its AD-pilot in the cyber world rather than tranditional TV network broadcasting. This offbeat release has achieved a immensive awareness that just 24 hours after release, the adverst clip had been downloaded 162,000 times and within two weeks it had been seen by over one million viewers in 132 countries.
Both of ADs presented with a parody style (from films LOR & FLASH DANCE) to engage viewers into the passing-around network which also come up with a extended effects of being parodised by a clothing company and online viewers.
Here's a comment with quite insightful idea to this campaign.
SIDEBAR: I'm a little bit swinging on the point that is there effective relation between viral marketing and college student?????????????????????
It's a frigging big ad, we measure it!
Essential skill to be a brewer worker!
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