CASE 2.0 - Carlton Draught: Big Ad & Flash Beer

Mood: Fickle ....due to the post-hangover & blah..blah.......blah

Another success case of viral campain where Australian beer company Carlton Dragught initially made its AD-pilot in the cyber world rather than tranditional TV network broadcasting. This offbeat release has achieved a immensive awareness that just 24 hours after release, the adverst clip had been downloaded 162,000 times and within two weeks it had been seen by over one million viewers in 132 countries.
Both of ADs presented with a parody style (from films LOR & FLASH DANCE) to engage viewers into the passing-around network which also come up with a extended effects of being parodised by a clothing company and online viewers.

Here's a comment with quite insightful idea to this campaign.

SIDEBAR: I'm a little bit swinging on the point that is there effective relation between viral marketing and college student?????????????????????

It's a frigging big ad, we measure it!


Essential skill to be a brewer worker!

Viral Marketing Case 1.0-Bride Has Massive Hair Wig Out

'You plant your seed on the net, you nurture it, you watch it grow'

Couple of months ago, this wacky clip about a insane bride cutting off her hair attracted millions of views, which also became into a sensational debate in public about whether it's real or staged, later, it was revealed that this homevideo-alike clip was intentionally released as a trailer for a adverts campain of Unilever 's Sunsilk hair product.

SIDEBAR:Britney Spears might be inspired from this in her hairdo recently.

PROPOSAL SUBMISSION

The following events took place between 12 AM - 2 PM (drumroll)

Finally, I gave in my crappy proposal (even I frowned upon it) online as well as a copy forwarded to my supervisor, but somehow I failed to submit a hard copy, this sort of 3-days last-min endeavour definitely will end up with failure, whatever it comes, I've prepared on the mind for a long-time prequel......shrug.....

FYI: book review is grilling me as much as it turns out to be......

Intro

Words below are kicking off my crusade...........

I got a stroke of whim ealier when I woke up, "dude, you gotta do something genuinely for your dissertation project, sort like making it rememberable for ur rest of life, somthing decent (not a string of hangover after wild binges) I could recall a lot back to my college life", so here it comes - Champagne Supernova 316 , fantasizing about the moment when I open a bottle of champagne after I seal my dissertation ....so cut through the bollocks..........

This blog is dedicated to my final M.A. dissertation project with the aims of gathering and acquiring all the sources, cases, inspirations and motivations for this longtime work in the prospective 8-month, hofully, every little bit of my encounter during this academic expedition will be recorded and poured into this emporium to be able to build up another new chapter of my life conquest - I'm gonna be STUDENT no more soon.....really gutted!!!!

bloody hell! I miss the whole point for this intro which is my study field about "Viral Marketing's impact to the consumer behaviour of college students" , some impressive cases of viral marketing will be collected for my further study in the research, as well as my debriefing of the working process in the following time..... your insightful, constructive and brilliant comments with full wisdom about my coming-up viral marking cases will be highly recommanded and appretiated, especially YOU - VISITORS WITH CURRENT COLLGE STUDYING BACKGROUND! YOU ARE MY STUDY OBJECT, SO PLS SHOUT IT OUTLOUD.....I'm truely grateful for your kind assistance to my research...salute!!!

FYI: the pic embeded is one of pic-searching results of key word "Champagne Supernova"....